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Mobile Advertising: Let Your Customer Be Your Guide

Mobile Advertising: Let Your Customer Be Your Guide

by Kurt Anagnostopoulos | May 4, 2017 | Mobile

Mobile is a shining star of performance marketing. According to the Interactive Advertising Bureau (IAB), for the first time, mobile ads account for the majority of digital ad spend. The IAB 2016 Internet Advertising Revenue report says that mobile ad revenues...

Nuts & Bolts: Why Mobile is Important to Your Paid Search Strategy

by Kurt Anagnostopoulos | Feb 17, 2016 | Analytics, Mobile, Nuts & Bolts

In this installment of the “Nuts & Bolts” series, which digs into the nitty gritty of paid search, I want to share with you some valuable findings on the importance of mobile in your paid search strategy. In a PPC Workshop I presented recently, I outlined five...

A Year of Analytics, Mobility and Video

by Mark Smith | Dec 30, 2015 | Analytics, Mobile, Nuts & Bolts, Video

As we prepare to say farewell to 2015, we’d like to use this final FirstWord post of the year to say thanks to all the editors who published our articles. We focused on three major themes during the last 12 months – Analytics, Mobility and Video – and some of the...

Hitting Mobile Targets Where They Roam

by Mark Smith | Nov 11, 2015 | Analytics, Mobile, Retail Analytics

As you walk through the halls of any shopping mall, chances are you will have to sidestep several people who are looking down at their cell phone. They may be texting their friends to determine where they’ll meet for lunch, or they may be searching to see which...

Improving the User Experience to Hit a Mobile Target

by Mark Smith | Nov 4, 2015 | Analytics, Mobile, Retail Analytics

In less than a month, we will be staring down the Internet pipe at the busiest online shopping day of the year: Cyber Monday. Last year, Cyber Monday sales accounted for nearly $2.7 billion of sales, with 40% of that coming from mobile devices. Retailers are already...

Cut to the Chase Marketers: Succeeding in Paid Search Means Hitting a Mobile Target

by Mark Smith | Oct 28, 2015 | Analytics, Mobile

From D.W. Griffith’s Birth of a Nation to the recent Mad Max reboot, the chase scene always has been a staple of movies. Part of what makes the chase so exciting, of course, is that heroes and villains spend much of the chase jumping from horse or vehicle to horse or...
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