Social media Archives - Page 8 of 10

Mark Zuckerberg Faces Congress: Social Media Grows Up

by Kurt Anagnostopoulos | Apr 12, 2018 | Social media

I have heard Mark Zuckerberg’s Congressional appearances this week described as the moment when social media began to grow up. And there’s no doubt that the world’s largest social network has started to sound more committed to acting more responsibly with the data of...

Advertising on Facebook? Get Ready for Tough Sledding Ahead

by Beth Bauch | Jan 19, 2018 | Social media

Facebook has quickly changed from the brand that could do no wrong to the business that spreads fake news. Mark Zuckerberg’s announcement that the company is de-valuing publisher content on users’ news feeds caused a notable drop in its stock value and inspired a CNN...

Social Media Remains a Messy Place for Brands to Live

by Kurt Anagnostopoulos | Jan 8, 2018 | Social media

Let’s face it: YouTube will never be free of controversy. Neither will Facebook. Or Twitter. Or even LinkedIn. Social media is, and will always be, a messy and imperfect place for brands to live. The major platforms such as Facebook, Twitter, and YouTube continue to...

Why Higher Education Should Take a Closer Look at LinkedIn

by Beth Bauch | Dec 7, 2017 | Social media

Facebook, Google, and Twitter have all recently faced backlash ranging from Russian meddling to antitrust violations, video censoring and more. While recent polls have shown that most Americans still have a very favorable view of these tech companies, the recent...

4 Ways to Turn Employees into Brand Ambassadors

by Taylor Hart | Nov 10, 2017 | Social media

Your biggest social media advocates might be hiding in plain sight: your employees. Compelling content, influencer outreach, and paid media are important elements of any social media strategy. But too often, businesses overlook or undervalue the role of their own...

Advertiser Q&A: Snapchat Context Cards

by Mark Smith | Oct 18, 2017 | Social media

Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature that injects more information into the content that Snapchatters share on...

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