Why Google Brought Advertising to YouTube Shorts

Why Google Brought Advertising to YouTube Shorts

During the past several weeks, the marketing world has been buzzing about streaming companies such as Disney+ and Netflix embracing advertising. And this conversation is more than justified. Both businesses offer advertisers a tremendous inventory for creating highly...
Why Google Is Doubling Down on E-Commerce

Why Google Is Doubling Down on E-Commerce

How often do you go shopping on Google? If your answer is “Never,” you’re not alone. Google is feeling the heat from Amazon’s rise as an e-commerce giant. Most product searches begin on Amazon, not Google. Amazon is easily the Number One online retailer, and that’s...
Why YouTube Shorts Matters to Brands

Why YouTube Shorts Matters to Brands

TikTok has another challenger. As we’ve blogged, apps like Snapchat are creating their own short-video-making platforms in a bid to carve out space in an increasingly crowded field. Now Google’s YouTube has joined the party with YouTube Shorts. Read on to learn more...
YouTube: The Streaming Ad Giant

YouTube: The Streaming Ad Giant

Who knew? YouTube is an advertising giant in the streaming industry. And YouTube is becoming increasingly vital as more people stay at home and stream content in light of recent news events. According to App Annie, in 2019, YouTube made a whopping $15 billion on ads...