Why TV News Programs Are Going Social

Why TV News Programs Are Going Social

Television news programs are not dying. They’re just changing. Case in point: on July 26, ABC News announced that it will team with digital media company ATTN to develop and distribute news videos across social media sites such as Facebook, Instagram, and Twitter. The...
How to Do Influencer Outreach Right

How to Do Influencer Outreach Right

The credibility of influencer marketing has taken a big hit thanks to the ill-fated Fyre Festival. But it doesn’t have to be this way. The disastrous festival in the Bahamas was one of the biggest news stories of the past week and certainly one of the biggest of the...
Does Your Brand Have a Newsjacking Strategy?

Does Your Brand Have a Newsjacking Strategy?

Newsjacking has become an increasingly popular but risky marketing and PR tactic. The term “newsjacking,” made popular by David Meerman Scott, refers to marketers capitalizing on news and topical issues to build awareness for their brands. Many companies have done...