Brands Killing It with Social Commerce

Brands Killing It with Social Commerce

As we’ve blogged, social commerce is gaining traction as a way to bring attention, and sales, to brands. Although social commerce is still in the early stages of real growth, businesses are already embracing its elements in increasingly interesting ways. Read on to...
Why 2020 Is TikTok’s Year

Why 2020 Is TikTok’s Year

TikTok is having quite a year. And so, by association, is American Eagle Outfitters. According to Mobile Marketer, the clothing and accessories retailer enjoyed a Q1 sales surge online, driven in part by TikTok campaigns that connected with a young target audience...