Where Does X Stand with Advertisers in 2026?

Where Does X Stand with Advertisers in 2026?

When Elon Musk completed a $44 billion purchase of Twitter in October 2022, two predictions dominated the advertising industry. The first was that brand safety concerns would trigger an advertiser exodus X could not survive. The second was that users would flee to...
Why 2026 Is the Year of the Reddit Reckoning

Why 2026 Is the Year of the Reddit Reckoning

In an era of AI saturation and attribution blind spots, Reddit has become one of digital advertising’s most valuable assets. But this wasn’t always so. Reddit used to be the problem child of the media plan. It was the place where brand safety went to die, where...
How to Advertise on Reddit

How to Advertise on Reddit

Reddit’s reputation as the front page of the internet is well earned: Reddit is a powerhouse for authentic engagement and niche targeting. Yet, for marketers accustomed to Facebook, Instagram, or X, Reddit can feel like uncharted territory. The rules are different,...
Google Veo 3: The Next Frontier in AI Video

Google Veo 3: The Next Frontier in AI Video

The marketing world is abuzz with the arrival of Google Veo 3, an AI video generator that’s already making headlines for its jaw-dropping realism and creative flexibility. Marketers and advertisers are rightly excited: Veo 3 can turn a simple text prompt into a...
Meta’s AI Push on Facebook and Instagram

Meta’s AI Push on Facebook and Instagram

Advertisers continue to adapt as social media platforms like Meta roll out new features that use AI. In September, the second-largest digital ad platform in the United States announced new features that rely solely on AI to create content for both users and...