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Improving the User Experience to Hit a Mobile Target

by Mark Smith | Nov 4, 2015 | Analytics, Mobile, Retail Analytics

In less than a month, we will be staring down the Internet pipe at the busiest online shopping day of the year: Cyber Monday. Last year, Cyber Monday sales accounted for nearly $2.7 billion of sales, with 40% of that coming from mobile devices. Retailers are already...

Cut to the Chase Marketers: Succeeding in Paid Search Means Hitting a Mobile Target

by Mark Smith | Oct 28, 2015 | Analytics, Mobile

From D.W. Griffith’s Birth of a Nation to the recent Mad Max reboot, the chase scene always has been a staple of movies. Part of what makes the chase so exciting, of course, is that heroes and villains spend much of the chase jumping from horse or vehicle to horse or...

Retailers: How to Turn Browsers into Buyers

by Mark Smith | Oct 7, 2015 | Analytics, Retail Analytics

In the future, retailers won’t have to work hard to find prospective buyers. Every person’s purchasing patterns and “wish list” will be readily accessible as they stroll by a store or digital signage. Retina scans and other biometric monitoring tools will read the...

Retailers: Attract the Right Prospects from Your Digital Marketing Campaigns with Analytics

by Mark Smith | Sep 30, 2015 | Analytics, Retail Analytics

Retailers who are investing money in digital marketing—and really, who isn’t these days?—want to drive as many prospects to their site as possible. But more importantly, they need to understand what is working—or not—in their paid-search and digital marketing efforts....

Seeing Beyond the Obvious: How Retailers Use Analytics to Improve Digital Marketing

by Mark Smith | Sep 23, 2015 | Analytics, Retail Analytics

How do you envision the future of digital marketing for retailers? In the blockbuster movie “Minority Report,” Tom Cruise’s character, Chief John Anderton, lives in a world where personal, dynamic digital advertising is the norm. Even as he walks through a crowd, he’s...
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