Get Your “Pucks” in a Row to Match Your Strengths

by | Apr 27, 2016 | Analytics

With the NBA and NHL playoffs in full swing, differences among the leagues’ best teams are showcased nightly. Some rely on offensive quickness and speed to wear down their opponent, while others pack their defense tightly around the goal, making it tough to get...

Stay on Your Toes in the Race for Search Success

by | Apr 20, 2016 | Analytics

If you watch a race of top sprinters, you’ll see they are running primarily on their toes. That keeps them light and nimble as they power toward the podium spots. Digital marketers would be smart to employ that same technique since Google certainly keeps you on your...

How to Medal in the Sprints of Search

by | Apr 13, 2016 | Analytics

Spring has sprung, which means track & field season is upon us. And that makes me think of how much competing for prime positions in search results is like competing in sprinting events. So often the margins between finishers in one of the medal spots – i.e., 1st,...

Solving Paid Search Mysteries with Analytics

by | Mar 30, 2016 | Analytics, Spotlights

When analyzing the effectiveness of paid search marketing campaigns, many marketers turn first to key performance indicators (KPIs) like clicks, impressions and conversion rates. After all, if your campaigns are not reaching people and enticing them to visit your...