Why 2018 Is the Year of Influencer Outreach

Why 2018 Is the Year of Influencer Outreach

Influencer outreach took a major hit in 2017 through some dubious events such as the collapse of the Fyre Festival, which relied on influencer outreach to lure tourists to a disastrous music festival. But influencer outreach is alive and well and will continue to...
How to Do Influencer Outreach Right

How to Do Influencer Outreach Right

The credibility of influencer marketing has taken a big hit thanks to the ill-fated Fyre Festival. But it doesn’t have to be this way. The disastrous festival in the Bahamas was one of the biggest news stories of the past week and certainly one of the biggest of the...