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Understanding How Retailers Can Use Analytics to Optimize Their Digital Marketing

by Mark Smith | Jun 15, 2016 | Analytics, Retail Analytics, Spotlights

In 2016, global e-commerce sales are expected to eclipse $1.1 trillion, according to leading consulting firm A.T. Kearney, with annual growth of 15%-20%. When the money is that big, you can bet that competition for wallet share in digital marketing will be stiff. A...

Hitting Mobile Targets Where They Roam

by Mark Smith | Nov 11, 2015 | Analytics, Mobile, Retail Analytics

As you walk through the halls of any shopping mall, chances are you will have to sidestep several people who are looking down at their cell phone. They may be texting their friends to determine where they’ll meet for lunch, or they may be searching to see which...

Improving the User Experience to Hit a Mobile Target

by Mark Smith | Nov 4, 2015 | Analytics, Mobile, Retail Analytics

In less than a month, we will be staring down the Internet pipe at the busiest online shopping day of the year: Cyber Monday. Last year, Cyber Monday sales accounted for nearly $2.7 billion of sales, with 40% of that coming from mobile devices. Retailers are already...

Retailers: Attract the Right Prospects from Your Digital Marketing Campaigns with Analytics

by Mark Smith | Sep 30, 2015 | Analytics, Retail Analytics

Retailers who are investing money in digital marketing—and really, who isn’t these days?—want to drive as many prospects to their site as possible. But more importantly, they need to understand what is working—or not—in their paid-search and digital marketing efforts....

Seeing Beyond the Obvious: How Retailers Use Analytics to Improve Digital Marketing

by Mark Smith | Sep 23, 2015 | Analytics, Retail Analytics

How do you envision the future of digital marketing for retailers? In the blockbuster movie “Minority Report,” Tom Cruise’s character, Chief John Anderton, lives in a world where personal, dynamic digital advertising is the norm. Even as he walks through a crowd, he’s...

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