Advertising in the Metaverse

Advertising in the Metaverse

What will advertising in the metaverse look like? Gaming platform Roblox platform recently provided an answer by previewing a new advertising format, Immersive Ads. Immersive Ads make it possible for businesses to build 3D portals, where players of games on Roblox can...
Advertising and Marketing in the Metaverse

Advertising and Marketing in the Metaverse

The metaverse is hot. One need look no further for proof than the fact that Facebook changed its company name to Meta in October 2021. Consequently, the metaverse is one of the most talked-about topics in business right now. Companies are already figuring out how to...