What ChatGPT Ads Mean for Brands
The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...
Perplexity’s Ad Pause Hands Google the Advantage
Perplexity is pausing new ad deals to rethink how advertising fits into its AI search experience, according to Adweek. The article says that the platform’s ad revenue has been minimal, achieving just $20,000 in ad revenue in 2024 out of $34 million in total revenue....
Five Ways AI Can Improve Your Advertising
AI should not manage your advertising for you. Full stop. But that doesn’t mean you should ignore AI. Used wisely, AI can improve the way you plan and execute digital advertising. In this post, I’ll share some creative ways that generative AI tools in particular can...
How Economic Uncertainty Influences Ad Messaging
In 2025, brands are navigating one of the most complex advertising environments in recent memory. A wave of U.S. import tariffs has dampened consumer sentiment. At the same time, persistent economic uncertainty is forcing brands to rethink how they communicate....