Where Does X Stand with Advertisers in 2026?

Where Does X Stand with Advertisers in 2026?

When Elon Musk completed a $44 billion purchase of Twitter in October 2022, two predictions dominated the advertising industry. The first was that brand safety concerns would trigger an advertiser exodus X could not survive. The second was that users would flee to...
Why Walmart Bought Vibe.co

Why Walmart Bought Vibe.co

On June 23, Walmart announced its acquisition of Vibe.co, a platform that helps advertisers buy and manage connected TV advertising. The deal follows Walmart’s acquisition of Vizio, a manufacturer of smart televisions that also operates the SmartCast streaming...
How Brands Are Capitalizing on the 2026 World Cup

How Brands Are Capitalizing on the 2026 World Cup

The upcoming FIFA World Cup accelerates a multi-million-dollar marketing sprint, and presents a gigantic opportunity in a primed domestic market. According to Nielsen, 56% of U.S. soccer fans attribute their surging interest directly to the arrival of the tournament,...
2026 Advertising and Marketing Predictions

2026 Advertising and Marketing Predictions

The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to creative production and media buying. Platforms are tightening...
What ChatGPT Ads Mean for Brands

What ChatGPT Ads Mean for Brands

The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...