Advertising in the Metaverse

Advertising in the Metaverse

What will advertising in the metaverse look like? Gaming platform Roblox platform recently provided an answer by previewing a new advertising format, Immersive Ads. Immersive Ads make it possible for businesses to build 3D portals, where players of games on Roblox can...
How Brands Are Using YouTube Shorts

How Brands Are Using YouTube Shorts

The rise of TikTok is one of the most phenomenal stories in the digital world. Since launching globally in 2018 through a merger with Musical.ly, TikTok has become a multi-billion-dollar advertising machine. TikTok has more than 1 billion members, has surpassed...