Advertiser Q&A: Snapchat Context Cards

Advertiser Q&A: Snapchat Context Cards

Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature that injects more information into the content that Snapchatters share on...
Why TV News Programs Are Going Social

Why TV News Programs Are Going Social

Television news programs are not dying. They’re just changing. Case in point: on July 26, ABC News announced that it will team with digital media company ATTN to develop and distribute news videos across social media sites such as Facebook, Instagram, and Twitter. The...