Three Reasons Why Snapchat Is Back

Three Reasons Why Snapchat Is Back

Snapchat has come roaring back. Its parent company, Snap Inc., was once on the verge of collapse, but recently it posted stronger-than-expected quarterly earnings: according to a FactSet poll, while analysts had estimated revenues around $557 million, Snap’s quarterly...
How Brands Are Succeeding with Voice Technology in 2020

How Brands Are Succeeding with Voice Technology in 2020

In December, I predicted that voice search would become smarter and more useful in 2020: “I continue to see more people using their voices to find things with their smart speakers, phones, and in-car devices,” I wrote. “But what’s changing is that people are getting...
Why Snapchat Keeps Growing

Why Snapchat Keeps Growing

Snapchat has experienced its ups and downs in the past few years, but one undeniable truth prevails: the app continues to flourish. Snapchat is, in fact, exceeding growth expectations: eMarketer, for one, expects Snapchat to gain more than 63 millions users by the end...
Three Reasons Why Snapchat Is Back

Snapchat: The End Might Be Near

Unless Snapchat figures out a new game plan to create proprietary features and experiences, 2019 will be the end of the popular photo-sharing app. The stock of its parent company, Snap, is scaring away investors. Its user base has plateaued. Each time Snapchat...
ARe You Ready for Augmented Reality?

ARe You Ready for Augmented Reality?

Glasses. Lenses. Apps. Games. Ads. These are all examples of products and experiences being shaped by augmented reality (AR). While not entirely new, AR will become an increasingly popular tool used to engage shoppers throughout 2018.  Various apps and games are...