How the Streaming Wars Benefit Brands

How the Streaming Wars Benefit Brands

How will the streaming wars affect the way businesses market themselves in 2020? This question looms large. A growing number of streaming services, including Apple TV+ and Disney+, now compete with already established players Amazon Prime, Hulu, and Netflix. More...
Why Advertisers Embrace Nostalgia Marketing

Why Advertisers Embrace Nostalgia Marketing

In Rob Sheffield’s autobiographical memoir, Love Is a Mix Tape, Sheffield observes, “I get sentimental over the music of the ‘90s. Deplorable, really. But I love it all. As far as I’m concerned the ‘90s was the best era for music ever, even the stuff that I loathed at...