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Google Retires Standalone Display and Forces a Move to Demand Gen

Google Retires Standalone Display and Forces a Move to Demand Gen

by Héctor Ariza | Jun 1, 2026 | Google

In 2025, I predicted that Google would phase out standard Display campaigns to favor Demand Gen setups. This month, Google officially confirmed that outcome, folding the Google Display Network (GDN) entirely into the Demand Gen campaign infrastructure. The transition...
How Google’s New Agentic Commerce Tools Affect Advertisers

How Google’s New Agentic Commerce Tools Affect Advertisers

by Héctor Ariza | Jan 14, 2026 | Google

The digital advertising industry has long operated on a simple, linear premise: an advertiser bids for a user’s attention, the user clicks a link, and the user completes a transaction on the brand’s website. But major tech players like Google, Amazon, Microsoft,...
Instacart Meets TikTok: A New Chapter in Retail Media?

Instacart Meets TikTok: A New Chapter in Retail Media?

by Héctor Ariza | Oct 18, 2025 | TikTok

Instacart will become the first retail media network to integrate directly with TikTok Ads Manager. The partnership gives brands new ways to connect social engagement with actual shopping activity, particularly in grocery and consumer packaged goods (CPG) categories....
Google Integrates Ads into AI Overviews: A New Era for Search Advertising

Google Integrates Ads into AI Overviews: A New Era for Search Advertising

by Héctor Ariza | Oct 8, 2024 | Google

Google has officially rolled out ads integrated into its AI Overviews. This significant move underscores Google’s effort to maintain its dominance in search advertising amid mounting challenges. While AI has transformed how users interact with search engines, this new...
Search Query Matching: Positives, Caveats, and Tips for Advertisers

Search Query Matching: Positives, Caveats, and Tips for Advertisers

by Héctor Ariza | Jul 10, 2024 | Google

Google Ads recently made a major change to search query matching, which is the way Google matches the search terms that users enter into the search engine with the keywords that advertisers have selected for their ads. In essence, Google is simplifying search query...
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