4 Advertising Trends from Super Bowl LII

4 Advertising Trends from Super Bowl LII

The past 24 hours have been full of stories rating the Super Bowl ads. The fact that the ads are even rated at all is a testament to their power. We now treat them like movies, talking about them before the big reveal, watching trailers, and then experiencing the...
Super Bowl Ads: The Medium Is the Message

Super Bowl Ads: The Medium Is the Message

Evaluating Super Bowl ads has become an immensely popular spectator sport since the big game emerged in 1967. What’s changed recently is that people not only care about the content of the ads but how they’re delivered. For instance: We experienced the rise of...