How Effective Is TikTok as an Advertising Platform?

How Effective Is TikTok as an Advertising Platform?

By Tim Colucci, Taylor Hart, and Bella Schneider  TikTok is an advertising juggernaut. The app doubled its ad revenues in 2022 according to an industry estimate. Rivals such as YouTube were directly affected. And TikTok continues to roll out new capabilities that...
Why Advertisers Should Never Bet Against Facebook

Why Advertisers Should Never Bet Against Facebook

Facebook has done it again. On April 28, the company announced quarterly earnings that crushed Wall Street’s expectations, demonstrating a remarkable resilience. Facebook continues to ascend as a premier advertising platform, too, second only to Google in terms of...
The Facebook Spat with Apple: Advertiser Q&A

The Facebook Spat with Apple: Advertiser Q&A

If you operate a business on Facebook, you’ve probably received pop-up notices from Facebook warning you about ominous changes coming because of Apple’s latest operating system update. What’s exactly happening, and why? Our new advertiser Q&A takes a closer look....