How to Succeed with the Smarter Instagram Feed

How to Succeed with the Smarter Instagram Feed

Instagram recently made its algorithm smarter and explained to TechCrunch how the algorithm works. The headline: Instagram uses machine learning to make its feed more personal to its users. This change is good news for brands on Instagram that enjoy high levels of...
Apple Plays Catch-up with Voice at WWDC

Apple Plays Catch-up with Voice at WWDC

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors such as Amazon and Google. As we have discussed on our blog, voice is...
Four Ways Brands Earn Trust

Four Ways Brands Earn Trust

Consumers don’t want to ignore brands. We want to spend time in their stores and immerse ourselves in their websites when the experience is good. We willingly buy their products. Otherwise, people around the world wouldn’t be spending nearly $25 trillion in 2018 in...
Instagram Escapes the Techlash (So Far)

Instagram Escapes the Techlash (So Far)

Somehow Instagram has remained unsullied by the fear, uncertainty, and doubt that has gripped social platforms lately. YouTube keeps getting slammed for allowing brands’ ads to run on extremist channels.  Twitter continues to wrestle with the challenge of balancing...