How Walmart Connect Is Challenging Amazon Ads

How Walmart Connect Is Challenging Amazon Ads

The rise of retail media networks continues to dominate the advertising landscape. There are hundreds of them now, offering advertising services built on all the data they collect from their customer online and in-store. Approximately 75 percent of the net retail ad...
YouTube Rebounds with Connected TV Ad Spend

YouTube Rebounds with Connected TV Ad Spend

The conversation about connected TV (CTV) advertising often focuses on the major streaming platforms such as Hulu and Netflix. But YouTube belongs in that conversation, too. YouTube has seen a remarkable surge in CTV ad spend for the most recent quarter, surpassing...
Why Barbie Is a Connected TV Star

Why Barbie Is a Connected TV Star

I’ve written a few times about Roku’s marketing innovations in 2023, and for good reason: with more than 70 million active accounts, Roku is the leading streaming platform in the United States, and it is a bellwether for the rise of connected TV (CTV). Roku’s ability...
Apple Increases the Stakes in the Consumer Privacy Wars

Apple Increases the Stakes in the Consumer Privacy Wars

Apple’s 2023 Worldwide Developers Conference generated a lot of news coverage because Apple unveiled its long-anticipated mixed reality headset, VisionPro. But the device won’t hit the market until 2024, and only early adopters with $3,500 to spare will use it...