Why Barbie Is a Connected TV Star

Why Barbie Is a Connected TV Star

I’ve written a few times about Roku’s marketing innovations in 2023, and for good reason: with more than 70 million active accounts, Roku is the leading streaming platform in the United States, and it is a bellwether for the rise of connected TV (CTV). Roku’s ability...
An Early Take on the Netflix Advertising Tier

An Early Take on the Netflix Advertising Tier

Netflix disclosed the details of its highly anticipated ad tier at a time when the streaming industry faces intensified competition and economic headwinds. Under pressure to shore up revenue and a loss of subscribers, the company has fast-tracked the roll-out of its...
An Early Take on the Netflix Advertising Tier

What’s Next for Netflix?

Remember when Meta shocked the world by announcing a historic drop in its stock price? Well, Meta has some company now that Netflix realized a massive drop in its own market capitalization after announcing that the streaming service had lost subscribers for the first...
The Roku Deal with Google: Advertiser Q&A

The Roku Deal with Google: Advertiser Q&A

The fight is over – for now. Connected TV provider Roku has reached a multiyear agreement with Google to keep YouTube and YouTube TV on its streaming platform. Thus ends a months-long standoff between Roku and Google that had resulted in Roku users losing access to...