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Hitting Mobile Targets Where They Roam

by Mark Smith | Nov 11, 2015 | Analytics, Mobile, Retail Analytics

As you walk through the halls of any shopping mall, chances are you will have to sidestep several people who are looking down at their cell phone. They may be texting their friends to determine where they’ll meet for lunch, or they may be searching to see which...

Nuts & Bolts: Close Variant Matching

by Mark Smith | Oct 21, 2015 | Analytics, Close Variant Matching, Nuts & Bolts

Each month, we plan to post an installment to our blog that delves into the nitty gritty of paid search. For our inaugural “Nuts & Bolts” post, I’d like to share our Google AdWords Workshop from earlier this year. Following my recent 3-part series of posts focused...

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