Where Does X Stand with Advertisers in 2026?

Where Does X Stand with Advertisers in 2026?

When Elon Musk completed a $44 billion purchase of Twitter in October 2022, two predictions dominated the advertising industry. The first was that brand safety concerns would trigger an advertiser exodus X could not survive. The second was that users would flee to...
Brand Safety Challenges During the Election Season

Brand Safety Challenges During the Election Season

As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like Mazda and Adobe highlight the risks associated with...
What Happened to Threads?

What Happened to Threads?

A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species. According to the market intelligence company Sensor Tower, Meta’s clone of Twitter (now known as X) concluded July with 8 million daily active...