YouTube’s Bumper Machine: No Substitute for Creativity

YouTube’s Bumper Machine: No Substitute for Creativity

YouTube is helping businesses to capture a person’s attention inside six seconds – which is important at a time when it takes just a few seconds for people to form an impression.  At Google’s annual Marketing Live event, YouTube unveiled a product called Bumper...
YouTube Fights to Keep Its Platform Safe

YouTube Fights to Keep Its Platform Safe

YouTube once again finds itself in hot water. Recently, businesses such as Disney and Nestle pulled their ads from the platform after a concerned YouTuber called attention to the number of predatory comments and videos targeting children. In response, YouTube...
How Instagram Can Win More IGTV Fans

How Instagram Can Win More IGTV Fans

Instagram’s IGTV feature is off to a slow start. TechCrunch reported recently that IGTV, which allows people to upload lengthy videos in a mobile viewing format, has seen a noticeable decline in weekly installs since its June launch. As TechCrunch noted, “IGTV risks...
Google Capitalizes on Mobile with Outstream Video Ads

Google Capitalizes on Mobile with Outstream Video Ads

Google’s recently launched outstream video ads are the right format at the right time. The ads appear as auto plays on mobile devices without sound, with users activating sound by tapping on the video. According to Google, mobile is key to the success of the outstream...