You might have noticed that we blog about Google a lot. There are good reasons for that, starting with Google’s enormous influence on the advertising industry. Not only is Google the largest platform for online advertising in the world, but the company also shapes the direction of the industry. We also discuss Google because we work closely with the company. We’re a partner. We advocate on behalf of our clients to maximize the value of their ad spend on Google, and doing that gives us deep knowledge of Google – which we share with our readers on our blog.
And I’m proud to say that our partnership has been recognized by Google. Google just informed us that True Interactive has been recognized as a 2022 Premier Partner and for being in the top 3 percent of the company’s partners. (Being included the top 3 percent depends on a number of factors such as client growth, client retention, product diversification, and annual ads spend.)
What does being a Premier Partner do for us? Our clients? The marketplace at large? Well, we enjoy a number of benefits that will make us a stronger advocate for our client, such as:
- Product betas: ongoing access to the most current product betas through quarterly, summarized reports.
- Insights briefings: the latest insights from Google each month to stay ahead of changing consumer behaviors and industry trends.
- Advanced Google Ads support: 24-hour advanced ads support to help us quickly and efficiently resolve clients’ issues.
- Executive experiences: invite-only industry events, such as roundtable discussions with Google leaders, sessions with other Premier Partners, and opportunities to hear from industry thought leaders.
All this means we’ll not only be a stronger client advocate, but also a better thought leader. The knowledge we’ll accumulate through our closer partnership with Google will certainly enrich the ideas we share with the marketplace.
We are honored to be Premier Partner. Thank you to our Google, our clients, and to the incredibly talented team at True Interactive that turns insights from Google into a better experience for our clients.