Why the Google/Apple App Duopoly Is Threatened

Why the Google/Apple App Duopoly Is Threatened

Google and Apple have historically enjoyed a duopoly of the app ecosystem. For developers, all roads to creating a successful app that achieves any traction lead to Google Play Store and the Apple App Store. Both companies take a healthy 30 percent cut of all...
Google Launches New Video Campaign Types

Google Launches New Video Campaign Types

Nine out of 10 marketers use video as a marketing tool – an all-time high, according to HubSpot. Ninety six percent of marketers  — more than at any point in the past nine years — told HubSpot they see video as an “important part” of their marketing strategy. So it’s...
Google Accelerates AI-Driven Search

Google Accelerates AI-Driven Search

The New York Times reported recently that Google is accelerating its efforts to rethink search with AI. For example, Google is using AI to better understand user intent, refine search queries, and deliver highly relevant results. And as we have blogged, Google...