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Should You Let AI Handle Your Advertising?

Should You Let AI Handle Your Advertising?

by Kurt Anagnostopoulos | Jun 15, 2025 | Uncategorized

Meta recently announced that by 2026, it will be able to handle all online advertising for its clients, lock, stock and barrel, from ideation to campaign management. Meanwhile, Amazon and Google continue to develop new tools to help advertisers automate more creative...
2025 Advertising and Marketing Predictions

2025 Advertising and Marketing Predictions

by Kurt Anagnostopoulos | Jan 16, 2025 | Advertising, AI

The advertising and marketing industry stands at the crossroads of change once again. As AI continues to redefine the way businesses interact with consumers, the landscape will be shaped by innovations in ad platforms, evolving privacy concerns, and shifts in consumer...
Major Retailers Kick off the 2024 Holiday Shopping Season

Major Retailers Kick off the 2024 Holiday Shopping Season

by Kurt Anagnostopoulos | Sep 20, 2024 | Advertising

A few weeks ago on this blog, I advised retailers to prepare for a holiday shopping season that was going to ramp up earlier than ever. Well, the holiday shopping season is now here. According to a recent Gartner survey, 32% of U.S. consumers plan to start their...
Advertising Strategies for the 2024 Holiday Shopping Season

Advertising Strategies for the 2024 Holiday Shopping Season

by Kurt Anagnostopoulos | Sep 9, 2024 | Marketing

Just when you thought it was safe to savor a pumpkin spice latte as summer eases into autumn, the holiday shopping season is here. Yes, retailers are getting prepared already for the 2024 holiday season. Officially, the season kicks off around Black Friday. But in...
IAB: Where Your Business Should Advertise Online in 2024

IAB: Where Your Business Should Advertise Online in 2024

by Kurt Anagnostopoulos | Apr 26, 2024 | Advertising

If you have been faithfully investing your marketing budget in online advertising despite gloom-and-doom predictions of an economic recession, you are in good company. The latest IAB/PwC Internet Advertising Revenue Report reveals that online advertising has remained...
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