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2025 Advertising and Marketing Predictions

2025 Advertising and Marketing Predictions

by Kurt Anagnostopoulos | Jan 16, 2025 | Advertising, AI

The advertising and marketing industry stands at the crossroads of change once again. As AI continues to redefine the way businesses interact with consumers, the landscape will be shaped by innovations in ad platforms, evolving privacy concerns, and shifts in consumer...
Major Retailers Kick off the 2024 Holiday Shopping Season

Major Retailers Kick off the 2024 Holiday Shopping Season

by Kurt Anagnostopoulos | Sep 20, 2024 | Advertising

A few weeks ago on this blog, I advised retailers to prepare for a holiday shopping season that was going to ramp up earlier than ever. Well, the holiday shopping season is now here. According to a recent Gartner survey, 32% of U.S. consumers plan to start their...
Advertising Strategies for the 2024 Holiday Shopping Season

Advertising Strategies for the 2024 Holiday Shopping Season

by Kurt Anagnostopoulos | Sep 9, 2024 | Marketing

Just when you thought it was safe to savor a pumpkin spice latte as summer eases into autumn, the holiday shopping season is here. Yes, retailers are getting prepared already for the 2024 holiday season. Officially, the season kicks off around Black Friday. But in...
IAB: Where Your Business Should Advertise Online in 2024

IAB: Where Your Business Should Advertise Online in 2024

by Kurt Anagnostopoulos | Apr 26, 2024 | Advertising

If you have been faithfully investing your marketing budget in online advertising despite gloom-and-doom predictions of an economic recession, you are in good company. The latest IAB/PwC Internet Advertising Revenue Report reveals that online advertising has remained...
2024 Advertising and Marketing Predictions

2024 Advertising and Marketing Predictions

by Kurt Anagnostopoulos | Jan 30, 2024 | Advertising

The advertising and marketing industry faces a year of growth and transition. The demise of third-party cookies will challenge marketers to get more creative and resourceful in how they advertise, but the rise of AI will create opportunities in areas such as video...
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