Google Broadens Exact Match: What You Need to Know

Google Broadens Exact Match: What You Need to Know

Our clients have been asking us about some recent news regarding how Google defines exact match. Here’s what’s going on and what you need to know: Broadening “Exact Match” Exact match is a keyword match type. With exact match keywords, a business can conduct a paid...
Google Responsive Ads: What You Need to Know

Google Responsive Ads: What You Need to Know

Google is working harder to woo advertisers as the company faces stiffer competition from Amazon and Facebook. For example, Google rolled out responsive search ads and responsive display ads to make the advertising platform more flexible for brands. It is important...
How to Succeed in Amazon’s World

How to Succeed in Amazon’s World

One of the most significant advertising stories of the year is the rise of Amazon as an ad platform. As we discussed on our blog earlier this year, Amazon’s advertising products have been enjoying phenomenal growth albeit off a much smaller base compared to Google and...
Google Ruffles Feathers with Suggested Search

Google Ruffles Feathers with Suggested Search

One of Google’s many useful search features is the “users also searched for” suggestion that appears in your search results. When you make a query for, say, car insurance or car loans, Google suggests similar phrases or words that people are also using. It’s a great...
Amazon’s Advertising Business Explodes

Amazon’s Advertising Business Explodes

  Is there anything Amazon cannot do? In its second quarter earnings announcement, Amazon reported another stellar performance, with earnings that far exceeded analysts’ projections. Its growth was uniformly strong across its businesses, ranging from its cloud...