How to Medal in the Sprints of Search

Spring has sprung, which means track & field season is upon us. And that makes me think of how much competing for prime positions in search results is like competing in sprinting events. So often the margins between finishers in one of the medal spots – i.e., 1st,...

Solving Paid Search Mysteries with Analytics

When analyzing the effectiveness of paid search marketing campaigns, many marketers turn first to key performance indicators (KPIs) like clicks, impressions and conversion rates. After all, if your campaigns are not reaching people and enticing them to visit your...