Twitch Is Hot: Here’s Why

Twitch Is Hot: Here’s Why

As the COVID-19 pandemic roared across the globe in 2o2o, social distancing guidelines closed down stadiums and theaters everywhere. Suddenly Amazon-owned Twitch, already popular, took on an even greater resonance: the streaming platform represented a way to connect...
Gaming: a Golden Marketing Frontier

Gaming: a Golden Marketing Frontier

As reported by VentureBeat, a new Consumer Technology Association (CTA) study indicates 70 percent of Americans aged 13 to 64 play games. That’s a whopping 192 million U.S. consumers, a number that reflects the way gaming has been informed in recent years by social...
Why Sneakerheads Matter to Advertising

Why Sneakerheads Matter to Advertising

Like gamers, sneakerheads constitute a passionate fan base. Much more than a passive audience, sneakerheads—who collect, trade, and/or develop an exhaustive knowledge of sneakers as a hobby—represent a culture that dates back decades. Sneakerhead culture can in fact...