What the Instagram Hashtag Update Means to Brands

What the Instagram Hashtag Update Means to Brands

Instagram recently announced that users can follow hashtags, similar to following a friend. Once a user follows a hashtag, Instagram will use an algorithm to generate a selection of top posts displaying that hashtag within the user’s main feed. The algorithm is said...
4 Ways to Turn Employees into Brand Ambassadors

4 Ways to Turn Employees into Brand Ambassadors

Your biggest social media advocates might be hiding in plain sight: your employees. Compelling content, influencer outreach, and paid media are important elements of any social media strategy. But too often, businesses overlook or undervalue the role of their own...
Amazon, Apple, and Google Race to Lead Voice

Amazon, Apple, and Google Race to Lead Voice

The war to dominate voice technology is heating up – and getting more interesting. Both Amazon and Google have recently announced important enhancements to make their voice assistants, Amazon Alexa and Google Assistant, smarter and more useful. And to increase the...
Voice Search Gets Louder

Voice Search Gets Louder

Recently we’ve seen some news developments that underscore how rapidly voice technology is growing as a way for people and brands to accomplish increasingly sophisticated tasks. Companies are evolving their strategies to accommodate the rising popularity of...