Instagram Escapes the Techlash (So Far)

Instagram Escapes the Techlash (So Far)

Somehow Instagram has remained unsullied by the fear, uncertainty, and doubt that has gripped social platforms lately. YouTube keeps getting slammed for allowing brands’ ads to run on extremist channels.  Twitter continues to wrestle with the challenge of balancing...
7 Great Women Who Inspire Us

7 Great Women Who Inspire Us

To honor International Women’s Day, we’ve thought about the women who lead our industry through their ideas and actions. These women are not only leading the advertising and media industry, they’re also leading businesses, period: Jerri DeVard, EVP, chief customer...
Brands, Get Ready for Video on LinkedIn

Brands, Get Ready for Video on LinkedIn

Organic video for company pages is coming to LinkedIn. It’s only a matter of time. Businesses need to be ready to capitalize on the opportunity. Video content is already a major way businesses and people communicate on the internet. According to Kleiner Perkins, video...
Instagram Escapes the Techlash (So Far)

What the Instagram Hashtag Update Means to Brands

Instagram recently announced that users can follow hashtags, similar to following a friend. Once a user follows a hashtag, Instagram will use an algorithm to generate a selection of top posts displaying that hashtag within the user’s main feed. The algorithm is said...
4 Ways to Turn Employees into Brand Ambassadors

4 Ways to Turn Employees into Brand Ambassadors

Your biggest social media advocates might be hiding in plain sight: your employees. Compelling content, influencer outreach, and paid media are important elements of any social media strategy. But too often, businesses overlook or undervalue the role of their own...