Analytics Archives - Page 6 of 7

Retailers: Attract the Right Prospects from Your Digital Marketing Campaigns with Analytics

by Mark Smith | Sep 30, 2015 | Analytics, Retail Analytics

Retailers who are investing money in digital marketing—and really, who isn’t these days?—want to drive as many prospects to their site as possible. But more importantly, they need to understand what is working—or not—in their paid-search and digital marketing efforts....

Seeing Beyond the Obvious: How Retailers Use Analytics to Improve Digital Marketing

by Mark Smith | Sep 23, 2015 | Analytics, Retail Analytics

How do you envision the future of digital marketing for retailers? In the blockbuster movie “Minority Report,” Tom Cruise’s character, Chief John Anderton, lives in a world where personal, dynamic digital advertising is the norm. Even as he walks through a crowd, he’s...

Data for Marketers: 5 Must-Have Analytics KPIs for Paid Search

by Mark Smith | May 19, 2015 | Analytics

Numbers. They’re everywhere. And more than ever before, so-called softer disciplines like marketing are becoming more measurable and, simultaneously, more accountable to information sitting on a server 500 miles away. Oh, how the world has changed. How did data become...

Analytics: The Key to Unlocking the Buyer Journey

by Mark Smith | May 12, 2015 | Analytics

Americans, on average, spend most of their waking hours in this activity; interacting with digital media. Entire libraries of books, music and movies are replaced with streaming subscription services. Even everyday activities like getting directions or finding recipes...

Google Close Variant – A Match Made in Heaven?

by Mark Smith | Mar 6, 2015 | Analytics, Close Variant Matching

Last post, we discussed how Google’s matchmaking algorithm Close Variant Matching (CVM) brings search terms and paid ads together at auction as applied to the Phrase Match and Exact Match categories. Recent changes to Google’s ad-serving policy have the digital...

Matchmaker, Matchmaker – How Close Variant Matching Ends in Paid Search Bliss

by Mark Smith | Feb 28, 2015 | Analytics, Close Variant Matching

As February passes (along with another Valentine’s Day) and Spring approaches (when thoughts “turn to fancy” as the old saying goes), take a moment to consider the big business of matchmaking. Not the trifling $2-billion industry of online dating. No, let’s talk about...

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Next Entries »

Retailers: Attract the Right Prospects from Your Digital Marketing Campaigns with Analytics

Seeing Beyond the Obvious: How Retailers Use Analytics to Improve Digital Marketing

Data for Marketers: 5 Must-Have Analytics KPIs for Paid Search

Analytics: The Key to Unlocking the Buyer Journey

Google Close Variant – A Match Made in Heaven?

Matchmaker, Matchmaker – How Close Variant Matching Ends in Paid Search Bliss

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