Why Walmart Bought Vibe.co

Why Walmart Bought Vibe.co

On June 23, Walmart announced its acquisition of Vibe.co, a platform that helps advertisers buy and manage connected TV advertising. The deal follows Walmart’s acquisition of Vizio, a manufacturer of smart televisions that also operates the SmartCast streaming...
2026 Advertising and Marketing Predictions

2026 Advertising and Marketing Predictions

The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to creative production and media buying. Platforms are tightening...