How Livestreaming Makes a Brand More Authentic

How Livestreaming Makes a Brand More Authentic

In an age where establishing a reputable brand means maintaining a tightly controlled online presence, livestreaming offers a more authentic look into a company’s operations.  Livestreaming attracts customers and strengthens customer relationships as well.  A majority...
Great Visual Storytelling in the Automotive Industry

Great Visual Storytelling in the Automotive Industry

At a time when people upload 1.8 billion images a day, visual storytelling is table stakes for most businesses to be relevant to consumers. But sharing one’s brand through images and video content is not always easy. Just as developing Web copy and blog content...
Tips for Promoting Higher Education on Instagram

Tips for Promoting Higher Education on Instagram

Some recently published statistics demonstrate the rising influence of Instagram. For instance: 53 percent of young adults ages 18-29 use Instagram daily (roughly 400 million active daily users). 90 percent of Instagram users are being under the age of 35. 51 percent...
Does Your Brand Have a Newsjacking Strategy?

Does Your Brand Have a Newsjacking Strategy?

Newsjacking has become an increasingly popular but risky marketing and PR tactic. The term “newsjacking,” made popular by David Meerman Scott, refers to marketers capitalizing on news and topical issues to build awareness for their brands. Many companies have done...