Amazon Takes a Bite Out of Search

Amazon Takes a Bite Out of Search

If you haven’t incorporated Amazon into your search strategy, it’s time to reconsider your strategy. Over the last three years, Amazon has surpassed search engines as the place to start shopping online for products. According to a PowerReviews survey from 2016, 38...
How Well Do You Know Your Negative Keywords?

How Well Do You Know Your Negative Keywords?

Google has made great strides developing tools that help advertisers find their target market. Using some of those tools is important. But make sure you don’t forget some of the fundamental best practices to ensure campaign success. A good example is the use of...
Amazon, Apple, and Google Race to Lead Voice

Amazon, Apple, and Google Race to Lead Voice

The war to dominate voice technology is heating up – and getting more interesting. Both Amazon and Google have recently announced important enhancements to make their voice assistants, Amazon Alexa and Google Assistant, smarter and more useful. And to increase the...
Voice Search Gets Louder

Voice Search Gets Louder

Recently we’ve seen some news developments that underscore how rapidly voice technology is growing as a way for people and brands to accomplish increasingly sophisticated tasks. Companies are evolving their strategies to accommodate the rising popularity of...
Are Bid Tools Pulling Their Weight in Higher Education?

Are Bid Tools Pulling Their Weight in Higher Education?

Advertisers in higher education spend a lot of money on paid search, and they want the best possible bid tools to drive leads and keep costs in check. But are advertisers in higher education getting their money’s worth with bid tools? Branded keywords typically...
How to Apply a March Madness Approach to Paid Search

How to Apply a March Madness Approach to Paid Search

I look forward to NCAA March Madness every year. What I do like about March Madness is picking random teams based off either the state, the colors, or just rankings and odds. I love the camaraderie of being in a pool and heckling the other losers, and typically losing...