Facebook Seeks Transparency with View Ads

Facebook Seeks Transparency with View Ads

You might have heard that Facebook is testing an advertising format that makes it possible for businesses to see other businesses’ Facebook ads. And you might be freaking out. If so, relax. Facebook is becoming more transparent, but not at the expense of advertisers....
How to Succeed with the Smarter Instagram Feed

How to Succeed with the Smarter Instagram Feed

Instagram recently made its algorithm smarter and explained to TechCrunch how the algorithm works. The headline: Instagram uses machine learning to make its feed more personal to its users. This change is good news for brands on Instagram that enjoy high levels of...
Facebook Changes the Narrative at F8

Facebook Changes the Narrative at F8

The 2018 Facebook F8 Developer Conference created an opportunity for Facebook to change the narrative about the embattled company. At the annual event, Facebook usually unveils new products and a glimpse at the company’s future. This year’s event just happened to...
Instagram Escapes the Techlash (So Far)

Instagram Escapes the Techlash (So Far)

Somehow Instagram has remained unsullied by the fear, uncertainty, and doubt that has gripped social platforms lately. YouTube keeps getting slammed for allowing brands’ ads to run on extremist channels.  Twitter continues to wrestle with the challenge of balancing...