Keep Advertising on Facebook — Carefully

Keep Advertising on Facebook — Carefully

How concerned should advertisers be about Facebook in light of the credibility problems that the world’s largest social network has been facing lately? The answer depends on how you use Facebook to advertise. If you rely on Facebook solely to achieve visibility, you...
More Brands Are Loving Facebook Live

More Brands Are Loving Facebook Live

Facebook Live is picking up steam. According to a recent report from think tank L2, Facebook livestreams are accounting for a larger percentage of brands’ total Facebook video content creation. In August 2016, Facebook Live comprised 1.09 percent of total Facebook...
Five Ways Universities Master Instagram

Five Ways Universities Master Instagram

For college students, August is a time to pack up, head back to leafy campuses, and settle in for a new semester of fun and adventure. For colleges themselves, school is always in session, especially on social media, where institutes of higher learning share student...
Why TV News Programs Are Going Social

Why TV News Programs Are Going Social

Television news programs are not dying. They’re just changing. Case in point: on July 26, ABC News announced that it will team with digital media company ATTN to develop and distribute news videos across social media sites such as Facebook, Instagram, and Twitter. The...
How to Do Influencer Outreach Right

How to Do Influencer Outreach Right

The credibility of influencer marketing has taken a big hit thanks to the ill-fated Fyre Festival. But it doesn’t have to be this way. The disastrous festival in the Bahamas was one of the biggest news stories of the past week and certainly one of the biggest of the...