How Snapfish Capitalizes on the Power of Mobile Ads
How do you get a 756-percent return on ad spend? Our new case study about the work we performed for Snapfish will show you. We worked with Snapfish to create ads geared toward mobile over a one-year period. Goals included increasing:
- Awareness and downloads of the Snapfish app.
- Purchases via the app.
The campaign reaped major results, such as a 343 increase in revenue from mobile app installs and a 756-percent return on ad spend. Our case study provides even more details.
Mobile Ads Are on the Rise
This work is significant because mobile ads are on the rise. According to a recent Forrester report, between 2017 and 2022 mobile will drive 86 percent of growth in U.S. digital ad spending. In other words, mobile is really drawing the lion’s share of all online advertising.
Mobile Is Its Own Beast
But because of the way people engage with mobile ads, you need to understand how to do mobile right. As Mobile Marketing Association (MMA) research points out, the human brain takes less than half a second to connect with a mobile ad on an emotional level. In MMA’s Cognition Neuroscience Research project, approximately 900 individuals participated in a study in which eye-tracking and EEG monitoring were used to measure what consumers saw—and how they reacted. It took 400 milliseconds on average for consumers to see and react either positively or negatively to 67 percent of the mobile ads they saw. That’s a much faster response than that to ads shown on a desktop.
Mobile ads need to be designed in a format that captures the attention of consumers within 400 milliseconds! It’s imperative for marketers to understand the impact of mobile ads in the first second. We know how to do it right, as our new case study shows. Contact us.