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The Olympic Challenge: The Marketing of Swimming Superstars

The Olympic Challenge: The Marketing of Swimming Superstars

by Jane Smith | Jul 24, 2024 | Advertising

Swimming is one of the most high-profile sports of the Summer Olympics, and the 2024 Olympic Games are no exception. The popularity of swimming also presents a unique challenge for brands: how do you endorse athletes who are only in the national spotlight once every...

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