Twitch is well known for livestreaming gaming content, but it’s also an incredibly fertile platform for businesses to create stronger connections with their own fans as Starbucks and Lexus demonstrate. Any business can learn some lessons about how these companies...
TikTok is testing visual search in its e-commerce platform, TikTok Shop. The introduction of visual search could mark a substantial improvement in the platform’s e-commerce capabilities, although time will tell. With visual search, users may now find and buy related...
As college athletes have been appearing increasingly in the marketing world, it is clear that the landscape of sports marketing has shifted completely. No longer are these athletes limited to the exposure and branding that their universities allowed for; instead, they...
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