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Taking Measure of Paid Video Search

by Mark Smith | Dec 2, 2015 | Analytics, Attribution Modeling, Video

Video is rapidly becoming the preferred method for consuming content on the Internet. From Netflix to Facebook to the video “granddaddy” YouTube, video already accounts for 64 percent of all Web traffic, and that figure is expected to rise to 80% by 2019. Video...

When It Comes to Paid Video Search, Listen to Mom

by Mark Smith | Nov 24, 2015 | Analytics, Attribution Modeling, Video

By now you’ve probably heard the declaration that 2015 is the “year of video marketing.” The pundits declared it, the headlines have screamed and the actual numbers are certainly making a good case for it. Of course, all this talk is making marketers nervous as they...

Nuts & Bolts: Raising Google Quality Score

by Mark Smith | Nov 18, 2015 | Nuts & Bolts, Quality Score, Retail Analytics

For our November installment of “Nuts & Bolts” post, I’d like to share our Google Quality Score Workshop from earlier this year. Following my recent 3-part series of posts focused on mobile search, I feel this topic follows theme, as retailers gear up for...

Hitting Mobile Targets Where They Roam

by Mark Smith | Nov 11, 2015 | Analytics, Mobile, Retail Analytics

As you walk through the halls of any shopping mall, chances are you will have to sidestep several people who are looking down at their cell phone. They may be texting their friends to determine where they’ll meet for lunch, or they may be searching to see which...

Improving the User Experience to Hit a Mobile Target

by Mark Smith | Nov 4, 2015 | Analytics, Mobile, Retail Analytics

In less than a month, we will be staring down the Internet pipe at the busiest online shopping day of the year: Cyber Monday. Last year, Cyber Monday sales accounted for nearly $2.7 billion of sales, with 40% of that coming from mobile devices. Retailers are already...
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