True Interactive
  • About
  • What We Do
    • Paid Media
      • Paid Search & Shopping
      • Retail Media
      • Programmatic
      • Paid Social
      • TrueIntelligence
    • Analytics & Measurement
      • Strategy & Planning
      • Custom Reporting
      • Attribution
      • Implementation & Management
  • Work
  • TrueIntelligence
  • Insights
  • Careers
  • Contact
  • Let’s talk
Let’s talk

A Year of Analytics, Mobility and Video

by Mark Smith | Dec 30, 2015 | Analytics, Mobile, Nuts & Bolts, Video

As we prepare to say farewell to 2015, we’d like to use this final FirstWord post of the year to say thanks to all the editors who published our articles. We focused on three major themes during the last 12 months – Analytics, Mobility and Video – and some of the...

Nuts & Bolts: Five Ways Analytics Make Paid Search Campaigns Better

by Mark Smith | Dec 16, 2015 | Analytics, Nuts & Bolts

For the December installment of our “Nuts & Bolts” series, I’d like to share one of our Google Analytics Workshops. The presentation – “Five Ways Analytics Make Paid Search Campaigns Better” – has three key takeaways: Analytics help you see beyond the obvious and...

Taking Measure of Paid Video Search

by Mark Smith | Dec 2, 2015 | Analytics, Attribution Modeling, Video

Video is rapidly becoming the preferred method for consuming content on the Internet. From Netflix to Facebook to the video “granddaddy” YouTube, video already accounts for 64 percent of all Web traffic, and that figure is expected to rise to 80% by 2019. Video...

When It Comes to Paid Video Search, Listen to Mom

by Mark Smith | Nov 24, 2015 | Analytics, Attribution Modeling, Video

By now you’ve probably heard the declaration that 2015 is the “year of video marketing.” The pundits declared it, the headlines have screamed and the actual numbers are certainly making a good case for it. Of course, all this talk is making marketers nervous as they...

Nuts & Bolts: Raising Google Quality Score

by Mark Smith | Nov 18, 2015 | Nuts & Bolts, Quality Score, Retail Analytics

For our November installment of “Nuts & Bolts” post, I’d like to share our Google Quality Score Workshop from earlier this year. Following my recent 3-part series of posts focused on mobile search, I feel this topic follows theme, as retailers gear up for...
« Older Entries
Next Entries »

Logo

About

Our work

People

About us

Discover

TrueIntelligence

News & Articles

Careers

Contact

services

Analytics

Paid Media

Social Media

Programmatic

Copyright © True Interactive 2026. All rights reserved. Privacy policy.

X
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}