When is the next Pokémon GO going to come along to make everyone love augmented reality (AR)? This is the question on the minds of many technology watchers who are waiting for another AR breakthrough. But applications like Pokémon GO don’t happen very often. The real...
Glasses. Lenses. Apps. Games. Ads. These are all examples of products and experiences being shaped by augmented reality (AR). While not entirely new, AR will become an increasingly popular tool used to engage shoppers throughout 2018. Various apps and games are...
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