How Brands Are Succeeding with Voice Technology in 2020

How Brands Are Succeeding with Voice Technology in 2020

In December, I predicted that voice search would become smarter and more useful in 2020: “I continue to see more people using their voices to find things with their smart speakers, phones, and in-car devices,” I wrote. “But what’s changing is that people are getting...
How Livestreaming Makes a Brand More Authentic

How Livestreaming Makes a Brand More Authentic

In an age where establishing a reputable brand means maintaining a tightly controlled online presence, livestreaming offers a more authentic look into a company’s operations.  Livestreaming attracts customers and strengthens customer relationships as well.  A majority...