Why College Athletes Are a Co-Branding Gold Mine

Why College Athletes Are a Co-Branding Gold Mine

As college athletes have been appearing increasingly in the marketing world, it is clear that the landscape of sports marketing has shifted completely. No longer are these athletes limited to the exposure and branding that their universities allowed for; instead, they...
How to Market to Gen X

How to Market to Gen X

Generation X is often overlooked as businesses focus on the surging Millennial and Gen Z populations. Moreover, squeezed as it is between two massive generations — Boomers and Millennials — Gen X has sometimes been mistakenly viewed as being small in size, ergo less...
How Brands Are Succeeding with Voice Technology in 2020

How Brands Are Succeeding with Voice Technology in 2020

In December, I predicted that voice search would become smarter and more useful in 2020: “I continue to see more people using their voices to find things with their smart speakers, phones, and in-car devices,” I wrote. “But what’s changing is that people are getting...