Where Does X Stand with Advertisers in 2026?

Where Does X Stand with Advertisers in 2026?

When Elon Musk completed a $44 billion purchase of Twitter in October 2022, two predictions dominated the advertising industry. The first was that brand safety concerns would trigger an advertiser exodus X could not survive. The second was that users would flee to...
An Explanation of the 30 Percent Apple/Google Tax

An Explanation of the 30 Percent Apple/Google Tax

Twitter’s well publicized spat with Apple has highlighted an unpleasant reality for any business that operates an app: Apple and Google both enjoy a costly app duopoly. The 30 Percent Tax Twitter owner Elon Musk recently accused Apple of trying to destroy Twitter...