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Nuts & Bolts: Five Ways Analytics Make Paid Search Campaigns Better

by Mark Smith | Dec 16, 2015 | Analytics, Nuts & Bolts

For the December installment of our “Nuts & Bolts” series, I’d like to share one of our Google Analytics Workshops. The presentation – “Five Ways Analytics Make Paid Search Campaigns Better” – has three key takeaways: Analytics help you see beyond the obvious and...

Nuts & Bolts: Raising Google Quality Score

by Mark Smith | Nov 18, 2015 | Nuts & Bolts, Quality Score, Retail Analytics

For our November installment of “Nuts & Bolts” post, I’d like to share our Google Quality Score Workshop from earlier this year. Following my recent 3-part series of posts focused on mobile search, I feel this topic follows theme, as retailers gear up for...

Retailers: How to Turn Browsers into Buyers

by Mark Smith | Oct 7, 2015 | Analytics, Retail Analytics

In the future, retailers won’t have to work hard to find prospective buyers. Every person’s purchasing patterns and “wish list” will be readily accessible as they stroll by a store or digital signage. Retina scans and other biometric monitoring tools will read the...

Retailers: Attract the Right Prospects from Your Digital Marketing Campaigns with Analytics

by Mark Smith | Sep 30, 2015 | Analytics, Retail Analytics

Retailers who are investing money in digital marketing—and really, who isn’t these days?—want to drive as many prospects to their site as possible. But more importantly, they need to understand what is working—or not—in their paid-search and digital marketing efforts....

Seeing Beyond the Obvious: How Retailers Use Analytics to Improve Digital Marketing

by Mark Smith | Sep 23, 2015 | Analytics, Retail Analytics

How do you envision the future of digital marketing for retailers? In the blockbuster movie “Minority Report,” Tom Cruise’s character, Chief John Anderton, lives in a world where personal, dynamic digital advertising is the norm. Even as he walks through a crowd, he’s...
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