Why In-Game Ads Are Taking Off

Why In-Game Ads Are Taking Off

eMarketer recently forecast that U.S. mobile gaming ad revenues will reach $6.26 billion in 2022, up a muscular 14.0 percent from $5.49 billion in 2021. And that’s not all: robust double-digit growth is predicted to continue through 2024. What does this news mean to...
Why In-Game Ads Are Popular

Why In-Game Ads Are Popular

In-game ads are hot! According to a new study conducted by The Drum/YouGov, 37 percent of mobile gamers say that in-game ads have predisposed them to make a purchase during the past three months. Moreover, almost a quarter (23 percent) of those polled indicate that...