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Online Shopping and Advertising Continue to Converge in 2020

Online Shopping and Advertising Continue to Converge in 2020

by Taylor Hart | Jul 22, 2020 | Advertising

One of the big stories of 2020 is, of course, the surge in people going online. It’s not just that people are spending more time online watching movies and connecting on social media. They’re also making purchases: as consumer behavior moves online, we’re seeing a...
Research Shows That Having a Strong Social Media Presence Pays Off

Research Shows That Having a Strong Social Media Presence Pays Off

by Taylor Hart | May 18, 2020 | Facebook

Having a strong social media presence pays off for your brand – literally. That’s what research from Sprout Social shows. Sprout Social surveyed consumers and social marketers between February 28 and March 4. As reported in Mobile Marketer, the survey reveals: Nine...
Consumer Spend on Mobile Hits Record Levels in Q1 2020

Consumer Spend on Mobile Hits Record Levels in Q1 2020

by Morgan Reilly | Apr 3, 2020 | Mobile

On April 1, I blogged about some trends in mobile behavior based on a 2020 App Annie State of Mobile report. As if on cue, App Annie then revised its report to note the incredible surge in mobile usage during the first quarter of 2020 as people have practiced social...
Why Instagram Likes Are Disappearing: Advertiser Q&A

Why Instagram Likes Are Disappearing: Advertiser Q&A

by Morgan Reilly | Nov 18, 2019 | Social media

For months, Instagram has been testing an option to hide Likes in certain international markets. Now it’s poised to test the waters in the United States. In an effort to rethink the potentially toxic, compare-and-compete culture that Instagram Likes can engender, the...
3 Ways to Gear up for Black Friday with Online Advertising

3 Ways to Gear up for Black Friday with Online Advertising

by Kurt Anagnostopoulos | Nov 12, 2019 | Advertising, Google

Black Friday is coming in hot! We’re already seeing an explosion of deals. For instance, Walmart has gone live with a wave of reductions and early Black Friday deals. Amazon’s Black Friday “preview” features a smart home device bundle deal. And not to be outdone, on...
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